• COVID-19

    Fireline's Response and Adjustments

    Due to the recent developments with COVID-19,
    and with following State and CDC recommendations,
    Fireline has the following Public Service Announcements

    Lane Specials

    While we are still practicing social distancing,
    Fireline will be relaxing it's strict one-person = one-lane,
    resuming lane specials and allowing for: if you ride together,
    you can shoot together.

    Course Attendance

    We will still be conducting courses, if you
    would like to reschedule please let us know in advance.
    With limited seating in classes, we need to have accurate student counts.

    Course Limits

    Fireline will follow CDC guidelines in social distancing,
    courses may have new student limits to ensure proper spacing in classes.
    Masks are not required, but advisable. Please reschedule if you
    show any symptoms, or have been in contact with a positive case.

    Fireline Hours - June 1st

    Both stores will be expanded hours closer to normal. Both stores will open at
    10:00 am Tues - Sun (with Appleton resuming Monday operations).
    Closing hours in Rice Lake will return to 7:00 pm, and 8:30 pm in Appleton.
    Sundays will close at 5:00 pm and 6:00 pm respectively.

  • Shoot. Shop. Train.

    Fireline Shooting & Training Centers
    Rice Lake, WI & Appleton, WI
    Stop in and see what we have to offer.
    Indoor Ranges, Courses, Firearms, Ammo & Accessories!

    Save 30% off our
    Training Courses!

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What is Fireline?

We are the premier indoor shooting ranges in northern Wisconsin, with locations in Appleton and Rice Lake. Our focus on quality is foremost in all of our ranges, we strive to create a warm and friendly atmosphere, so you don't feel like you're at a shooting range, but your own personal escape. Enjoy our carpetted retail spaces, comfortable lounge areas, and our attractive luxury vinyl tiled shooting lanes. Our staff is available to assist you in all your shooting needs, from firearm selection, firearm rentals, training sign-ups and shooting on the range!

Training with Fireline!

Firearm training is one of the most important aspects to safe gun ownership. We strive to provide courses to enhance everyone's skill level, as well as giving back to our communities. Join us in a course and become a safer more proficient gun owner. Our courses bridge the gap from beginner to advanced, we'll walk a new shooter through their first time ever holding a gun, and tomorrow we'll turn off the lights and dazzle you with a course in defensive drawing from holster in night conditions. Or join in our legal discussions on when to use your firearm for defense. At Fireline we teach you how and when to use your firearms.

Courses for all skill levels!
Shoot. Shop. Train.

Rental Guns
Rounds Fired

Providing the best indoor shooting facilities & membership perks to our customers.
* Numbers represent approximate value based on recent data.

You'll Want to Keep Shooting!