Join us for our Black Friday WEEK Buy More, Save More promotion running Tuesday, November 20th-Sunday, November 25th. Spend $100, Save up to 15%! Spend $250, Save up to 20%! Spend $500+, Save up to 30%! With everything from training courses, to accessories, to firearms and more, there is something for everyone on your Christmas shopping list!
*Purchase total calculated from ammo & accessory sales only.
Fireline Shooting & Training
The premier indoor shooting range in Rice Lake, WI. Our focus on quality is foremost in all of our ranges, we strive to create a warm and friendly atmosphere, so you don't feel like you're at a shooting range, but your own personal escape. Enjoy our carpetted retail spaces, comfortable lounge areas, and our attractive luxury vinyl tiled shooting lanes. Our staff is available to assist you in all your shooting needs, from firearm selection, firearm rentals, training sign-ups and shooting on the range!
Featuring 12 Indoor Shooting Lanes
Our Rice Lake center has two separate shooting bays, allowing for training sessions to be conducted without interfering with your desire to shoot. With 12 lanes you're sure to find an opening whenever you visit. There is a maximum shooting distance of 25 yards, to keep you proficient in all shooting situations. Our state of the art equipment allows you to shoot safely, electronically send and retrieve your target, and keeps you well illuminated with LED lighting.
Hundreds of Firearms
We have a large selection of new and used firearms for you to choose from. Many of our firearms also have a rental equivalent, so you can Try Before You Buy! Already have a firearm? No problem, we also carry all the accessories you could need, from holsters to optics and suppressors to cleaning equipments, if you need we have, or we'll get it for you. Running low on ammunition, or just can't find the caliber you need, stop in for our readily available ammunition in all popular calibers.
Pistol, Rifle, Conceal Carry
We provide in-depth training in multiple disciplines, from beginner to advanced levels of shooting. If you're new to the shooting sports, we recommend you enroll our basic courses. If you've made the leap and already purchased a firearm, we have beginner courses that will walk you through all aspects of your firearm, including shooting it and taking it apart to clean it. Comfortable with the basics, then try our intermediate courses, that challenege you both physically and mentally. We also provide many options for getting your licensed to carry concealled across the country.
Members Save at Fireline
With a membership at Fireline you get more than just a lane pass, we treat our members right. To encourage and promote the shooting sports, our loyal members receive a pile of benefits when shopping and shooting at Fireline. Shoot for free, get guests passes, discounts on training, ammunition and accessories, save on firearm rentals and get 2% loyalty rewards. Enjoy all these added benefits for less than it costs to shoot twice a month!
Range Services and Rules
Fireline Shooting & Training Centers utilize modern technology in it's ranges to provide a fun and unique experience for shooters. Our ranges are clean and tidy and always ready for you, whether you want to target practice, site in a rifle, or have some friendly competition. See our complete Range Services below, as well as our Range Rules.
$10/per person (3 max)
Our range is clean, heated, and open to the public. Our lanes are rented by the hour, no appointment is necessary. Stop in, relax in our lounge, and shoot all your favorite guns. Our state of the art target retrievers make testing your abilities even easier.
Unlimited Guns, Any Caliber
We have a huge selection of firearms, and you can shoot them ALL! One rental fee lets you try as many rental guns as you want! Don't like the one you're trying, swap it out, and keep swapping until you find the perfect gun! Try Before You Buy! Buy any gun the same day, get your rental fee refunded!
Fully Automatic Fun
Ever wanted to experience a fully automatic machine gun? Is it really like in the movies? Plan your perfect machine gun experience with Fireline Shooting & Training Center. Come shoot it alone, or bring some friends and make a day of it. Rentals require 72-hour notice, and include an instructor to accompany you during your use of the firearm. Choose from an FN P90 Tactical or FN SCAR 16 QCQ.
Fee Charged Per Firearm
$150 for NFA Transfer
Bought a gun from someone else? We forgive you! Have a your gun transferred to us and we'll handle the paperwork. Fireline Shooting & Training Centers also accept NFA transfers for an additional fee. Provide us with your information and the transferring dealer to start your request. Once the item(s) are received we will call you for pick up.
Who We Are
Our success depends on the strength of our team.
The Best Way to Shoot
At Fireline Shooting & Training Center we make it easy to enjoy your sport. By becoming a member with us, you can shoot on your time, spend less (and get more), and share the fun with friends and family. We strive to make being a member with us a simple choice, by providing you with the benefits you would expect from an exclusive club without all the hassles. Join us and we will make your shooting experience one of a kind.
you like to shoot, we won't stop you, come in an shoot as often as you want with no lane fees ever
save 5% on all ammunition and accessories in the store
save 10% on any of our training courses regardless of how many you take or how often
want to show off how cool you are? bring up to six (6) friends or family members with you to shoot for free each year
save over 45% on regular firearm rentals and save over 40% on our machine gun rentals (where available)
brought a friend to shoot? they loved it so much they became a member? we'll reward you as thanks
like getting money back? shopping with us will earn you 2% back on all non-firearm purchases
sometimes were busy, we know you're busy too, members have a reduced wait for open lanes
bought a gun from someone else? we forgive you! enjoy reduced ffl transfer fees
Some of the cool facts about us